9/19/2023 0 Comments Featured snippets example![]() I’ve pulled some of the points mentioned in the guidance from Amit, which I feel are particularly (not limited to) important for featured snippets especially: There are extensive guidelines around “producing quality content” which you can find from guidance written back in 2011 by Amit Singhal. BUT in trying to understand how Google selects them, I would think back to what Google recommends when talking about the quality of content. Google does not reveal in detail how it selects a featured snippet, so there is no secret to declare here. However, I don’t think I’ve ever seen these (Google UK search). In 2018, Google announced it would sometimes show two featured snippets consecutively where the query might have two separate intents. I’ve seen Google use featured snippets for many different queries recipes, financial information, definitions, information on individual people, and much more. How does Google choose a featured snippet?Īccording to Google, “We display featured snippets when our systems determine this format will help people more easily discover what they’re seeking”. You can see that the featured snippet area is right at the top of the page, before recipe carousels, the “people also ask” section, and the start of traditional organic listings. I’ve asked Google “how long does an egg take to boil” and the featured snippet at the top has given me the information which is taken from a recipe from .uk ![]() Some people often refer to featured snippets as “position 0” as it's above position 1 in Google search results pages.īelow is an example of how a featured snippet looks on mobile. It appears in a box above the traditional organic listing format (results 1 - 10) and shows an extracted piece of information from a webpage followed by a link to where it took the information from. They, in most scenarios, are an extracted piece of text from a given website that aims to answer a user's query that they have typed into Google search. ![]() What is a Featured Snippet?įeatured snippets were first introduced by Google in 2014. This guide will give you a thorough overview of featured snippets and hopefully help you understand how they can occur and what you can do to improve your chances for your website(s). Either way, I guarantee you will definitely have seen lots of them in Google’s search result pages. You might be very familiar with featured snippets, or they might be something you’ve never heard of. ![]()
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